What is Good and Bad Hype
My Friend Joel, other day asked me what is Good Hype and Bad Hype?
Well, I think Hype is Hype No matter it is Good or Bad.
Hype is nothing but a fad used in marketing product and services and it is used to excite people about something they need to posses, have to have, buy or purchase and that will benefit them.
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You can see from above examples for BAD Hype that “If is too good to be true, it is probably TOO GOOD To be True” means False.
Well as I said Hype is Hype, Nothing wrong with Hype as long as it is not deceptive. BAD Hype does not help businesses to stay in business for a long time because it creates bad taste for consumers and they never do business with those businesses which are unethical and are involved in deceptive practices. Trust is very important and once consumers lose trust they stop doing business with people who market using BAD Hype.
Hype is a part of Marketing and it comes with the Territory of Marketing.
Hype is Hype so it is up to us to determine which Hype is Good and which one is BAD.
It is a Grey area and some time you are not sure if it is a GOOd or BAD Hype.
So, Research and find all the info and use your judgment which is good and bad hype.
Stay away from Bad Hype. I Like GOOD Hype and it is Exciting.
Without Hype Business will Not Exist! So it up to us consumers of products & services to decide which one is Good Hype and which one is Bad Hype.