Using Testimonial Claims in Social Media Platforms

This was a conference session titled Using Testimonial Claims in Social Media Platforms from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City at the Hilton New York. Session speakers: – Peter Marinello, Director, Electronic Retailing Self-Regution Program (Moderator) – Tom Chernaik, CEO, CMP.LY – Thomas A. Cohn, Of Counsel, Venable LLP – Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz Session description: While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing. Experience level: Intermediate Target audience: MerchantsAdvertisers Nichevertical: Social Media Session slides: www.slideshare.net Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then. Affiliate Summit is the premier affiliate marketing conference. This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Get more information on Affiliate Summit at www.affiliatesummit.com