The Importance Of Internal Linking For SEO and Web Traffic The internal linking is considered one of the on-page SEO strategies, and it provides a few positive affects to rank higher, as well as generating traffic within the internal pages of your site. It is considered contextual linking, rather than structural linking (ie your navigation bar), where people actually tend to use more. This video explains the positive affects of internal linking strategy on your SEO. Uploaded by Internet Marketing Company LLC