SALA 4 21 004 The huge potential for affiliate marketing in Spain

Ponencia por Urban Gillström, President and CEO Tradedoubler Tough economic times bring challenges for many businesses, but for affiliate they bring many opportunities. The affiliate model lends itself to meeting the needs of increasingly price conscious consumers. Technological developments both around the area of online and mobile communications mean that the affiliate model will come into its own in this challenging environment. Urban Gillström President and CEO of TradeDoubler Urban Gillström is President and CEO of TradeDoubler, Europes pioneer in performance-based digital marketing. Urban combines strong leadership skills and industry vision with more than 15 years experience in senior leadership roles in both the IT, consumer and business markets. Since joining TradeDoubler in 2010, he has launched a new strategy for the group, aiming at accelerating profitble growth, reinforcing TradeDoublers leading position and revitilising relationships with partners. He has held senior positions both with Comverse, Ericsson and Sony Ericsson. At both Ericsson and Sony Ericsson he orchestraded significant turn-arounds in the units under his management, creating signficant growth and profitabiliy. Urban currently lives with his family in Stockholm, Sweden, but has worked and lived throughout Europe and the Middle East, in USA, Asia Pacific and Latin America. Urban is passionate about IT and consumer electronics.