ROI Tips Online Marketing | Small Business Internet Marketing Get free ROI tips from Online Marketing expert Mike Murray, founder of Online Marketing Coach. Long an advocate of small businesses, Mike brings 15 years on Internet experience. He has worked with hundreds of small businesses over the years with his company and while working with other agencies where he also shaped strategic online strategies for Little Tikes, Bissell, MTD, Cleveland Clinic, Eaton Corp. and other companies. In this ROI presentation, Mike walks through 10 key factors that can influence an ROI, including setting priorities and determining who will manage the right mix of online and offline activities that should work together. They include SEO or search engine optimization, tradeshows, print advertising, TV, radio, postcards, paid search or PPC, e-mail marketing, link building, news releases, social media, online video, industry guides, white papers, articles and more.