Online Marketing Book for Small Business Owners and Executives Learn about a new online marketing book for small business owners and executives who need more guidance on a wide range of Internet marketing opportunities, strategies, tricks, tips, resources and tools. "Stop Wishing. Start Winning. How Small Businesses Can Win Big with Online Marketing was written by Mike Murray. He brings more than 15 years of online marketing experience with plenty of wisdom he has gained over the years with his firm, Online Marketing Coach and while working for other agencies. Mike has written extensively about the online marketing industry, creating numerous how-to educational guides, studies and white papers. He has also spoken frequently at regional and national conferences, including Search Engine Strategies in New York, Chicago and San Jose. The book covers e-mail marketing, search engine optimization or SEO, paid search (also known as PPC or pay-per-click), social media, Local Search, keyword research and selection, link building, mobile marketing, web site design and development and more.