Mobile Marketing — The 97% Response Rate Channel

This was a conference session titled Mobile Marketing — The 97% Response Rate Channel from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas. Speakers: – Brian Williams, President, Main Street USA Marketers (Moderator) – Mike Koenigs, CEO & Co-Founder, Traffic Geyser Session description: 50% of Americans will have smartphones by the end of 2011. Learn how to capture highly qualified leads & follow up using SMS text messages, iPhone & Android apps, and local & toll free phone numbers. Experience level: Intermediate, Advanced Target audience: AffiliatesPublishers, MerchantsAdvertisers Nichevertical: Lead Generation and Follow Up Slides: Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then. Get more information on Affiliate Summit at