Initial Steps To Set Up Your Internet Marketing Campaign Setting up an internet marketing campaign goes back to your fundamentals of Search Engine Optimization (SEO), and most importantly to your keywords. Everything regarding Internet Marketing is basically related to on-page optimization, off-page optimization, where all comes to keyword research. Yet the initial steps of setting up your internet marketing campaign further depends on another elements, which you should be considering when you are doing your keyword research. This video concisely gives the important factors. Uploaded by Internet Marketing Company LLC