GutsGo Online Marketing Program – GOMP – Delivery, Certification and Standards

GutsGos Online Marketing Programs Back Ground: GOMP was first designed in Sept 2009. GOMP since then has been modified & offered as Advanced Program In Digital Marketing though NIIT Imperia. It has been modified as a 20 Session elective at premier MBA Colleges such as IIM, Ahmedabad. GOMP in its various forms, have trained about 700 Professionals, as we pen this page. Every GOMP participant will get a certification from IAMAI. GOMPs Learning Objectives To understand how Online Marketing Tactics are created from a Marketing Strategy. To understand & manage campaigns for an eMarketing tactic. To understand implementation of an eMarketing campaign from Analytics Perspective To understand the best practices for reviewing, improving campaign performance on each tactics To understand the best practices for reviewing, improving campaign performance on each tactics To understand the best practices for integrating an eMarketing campaign with all the tactics To learn & use leading edge eMarketing related tools available today for effective Optimization