euronews focus – Benefits of hosting big sporting events The sluggish world economy means a harsh climate for tourism. This weeks edition of Focus asks whether major sporting events can help resuscitate the industry? London is preparing for the 2012 Olympic games, with the biggest tourism marketing campaign in its history. According to the government, 50000 to 60000 new jobs will be created as a result of the games and three billion euros of extra visitor spending is expected. Jeremy Hunt, the Secretary of State for Culture, has high hopes for next years Olympic Games.