Do You Have What It Takes To Market Online Successfully? Give specific product information, but dont forget to appeal to the emotions of your customer. This will bring them back as return customers. One way to increase the number of clicks on your ads is to link product images to a separate page that contains information about the product. You can also make use of text that looks just like that of the rest of the article, placing it at each articles end point. Try using the word "guarantee" in an advertisement when deploying an internet marketing campaign. Customers want to feel safe when purchasing products and, by having a guarantee policy in effect, it will ease their minds. Dont just offer your customers prizes; do so in engaging ways. Have your customers find hidden words in your article.