Can a purchased domain’s history affect its trust in Google?

I bought a domain 7 months ago. The website I put on it still doesnt show in the SERPs. Since 2000 its had different owners - used by a co. in Oz, its then served ads, then "for sale" with a company for 4ish years. Will it have trust issues in Google? Dave Shuts, Yorkshire, England

23 thoughts on “Can a purchased domain’s history affect its trust in Google?

  1. Idealism aside, how exactly would google – using an algo or people – go about checking each domain? (that’s a rhetorical question – it’s not possible).
    It may well be unfair: there just isn’t another option apart from making the new site owner prove that the site is now legit via gg webmaster tools.

  2. Reconsideration requests with webmaster tools is one way to do it. But if that was an option for purchased domains I don’t know why Matt avoids suggesting it in this video (he basically just says sorry, the domain you purchased is worthless, you have to rebrand your company and start from scratch, tough luck!).

    Also I think Google’s blacklisting should expire after a reasonable time period if there is no more nefarious activity and the use of the domain has clearly changed.

  3. mahahah evil laugh black hats very nicely explained matt…

    That’s the reason i am fan of your video’s

    Imran Khan

  4. So what is the right thing to do in this case?
    buy a trusted domain and just use the spammy domain as a redirect for humans?

  5. I wouldn’t say there’s never a reason. Say your company makes nothing but large, blue widgets. You notice that largebluewidgets(.)com is for sale or available. If you follow Matt’s advice from many of these videos, you should create your site based on what’s best for its users. A domain name is part of that: you want something that’s simple and easy for the user to remember.

    The search engine should have to adjust, not the user; there should be a way to say, "hey, we’re legit now."

  6. I think that google can "reconsider" a site, ive seen that option in google webmaster tools, i dont know whay he didnt mention it.
    I think that if one sees the perfect domain, one has to get it.

  7. Lol…the part with the "now we*re Blackhats….muahahaha" was AmAzInG :-)
    You probably would be a great actor in a horror movie ^^

  8. Black hats muhwhahahahah, got to love it :-) But what??? Who would ever buy a de-indexed domain? The point of buying a used domain is that it has some ranking / backlinks that you can build upon so that you don’t have to start totally from scratch.

  9. So, does this advice apply to WordPress Blogs? The "All in One SEO" plugin places NOFOLLOW on categories, tags and archives.

    Is duplicate content an issue with WordPress blogs, should we "NOT" use NOFOLLOW on WordPress or should we be using NOFOLLOW on tags, archives and categories? .

  10. Hey Google, I bought a domain and it doesn’t show up on serp, what should I do?

    Hey trusty innocent guy, don’t buy it in the first place!

    Thanks, that really helps me in my current situation…not

  11. Hey Dave, Its quite possible that Dave didn’t buy this domain from another person, but from the normal domain market. Meaning that he chose a domain name, went to a registrar to see if it was available, it was so he registered it. But only realised later that it had a checkered past. One concern I do have is that do old parked domains showing related ads have trust issues with Google. As Matt says it’s good due diligence to check any domain name’s history in Cheers, Dave

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