5 Easy Steps to Successful Internet Marketing – Website Content

The reason why a user visits your website is because they are after information. Whether they are seeking the opinion of a professional, a product, service or review, people are looking for information and answers to questions. Just keep answering the question "Whats in it for me?" (WIIFM), as this is the only question that matters to the customer. Text content equals importance on the Internet. You should only have quality, informative content that is easy to understand so visitors can share your message. The most important rule a website must adhere to, is to create an abundance of focused, original content. This will interest your visitors, prompt conversion, encourage word of mouth and attract links from reputable sites. A website that lacks quality content is a failure to both search engines and visitors. Just as you should insert particular content into your website, you should also remove any text that does not assist you will the sales process. Put yourself in your customers shoes and walk around in them for a while to get the feel of things. This is only a metaphor -- Do Not put on your customers shoes and play kickball in them! I doubt the customer would appreciate it (unless perhaps you were hired to, because this is your forte), and most likely wont remain your customer after that. You will be in a better position to meet the needs of customers if you learn more about who your target audience is. The more you know about your target audience, the easier it <b>...<b>